Carly White for California

Sep 18

Who’s bringing the ‘47 Cheval Blanc?

Who’s bringing the ‘47 Cheval Blanc?

Sep 11

Franklin Conservatory, Columbus Ohio

Franklin Conservatory, Columbus Ohio

Aug 31

In 2008 I found myself in DC, with 15 minutes left in the day to see Richard Misrach’s On the Beach exhibit. To view the exhibit I was power walking through the rooms, avoiding the guards who were waiting to shout “no running!”. The prints were larger than life, about 6’ x 10’ with such detail you can see footprints in the sand. I was so enamoured by the prints that I called his gallery in SF once I returned home. The curator asked “is this for you or a collection?” It just so happens they start around $50,000… For years I’ve been trolling for a copy of the book. Only 4,000 were printed, and they’ve been hoarded by galleries, fans and greedy ebay sellers. I finally got a copy this week. You can read about the images and exhibit by clicking here.

In 2008 I found myself in DC, with 15 minutes left in the day to see Richard Misrach’s On the Beach exhibit. To view the exhibit I was power walking through the rooms, avoiding the guards who were waiting to shout “no running!”. The prints were larger than life, about 6’ x 10’ with such detail you can see footprints in the sand. I was so enamoured by the prints that I called his gallery in SF once I returned home. The curator asked “is this for you or a collection?” It just so happens they start around $50,000…

For years I’ve been trolling for a copy of the book. Only 4,000 were printed, and they’ve been hoarded by galleries, fans and greedy ebay sellers. I finally got a copy this week. You can read about the images and exhibit by clicking here.

Aug 30

[video]

26th, Hermosa

26th, Hermosa

Jul 28

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” — Mark Twain

Jul 12

Team Fedora

Team Fedora

Jul 06

[video]

Jun 28

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” — Mark Twain

[video]

Jan 02

Cheers! (Taken with instagram)

Cheers! (Taken with instagram)

Aug 20

The Process of Creating a Print Ad, according to Carly White

Let me share my experience with you. Let’s go through the steps involved to manage the creation and placement of a print ad for a multifamily property. (We’ll assume you don’t choose to have the publisher create the ad because that would be poor strategery).

  1. Design. Work with your designer who is most likely not in house and in another state. Go back and forth tweaking images, copy, logo size etc. Overload your inbox with massive files. Fingers crossed you don’t exceed the 4 hours of allotted design time.
  2. Approval. Take “final” design to The Head Cheese. Hopefully get approval. The Head Cheese questions the price tag. You’re already invested in the process. You hope it works. You say things like “I really think this will work”. You think. Possibly re-vamp with designer.
  3. Placement. Contact your ad rep for the rental guide. Hope you make the deadline. Fret over whether you should upgrade to the inside cover or right read or all the things we’ve been told works. They share with you they “just had something amazing come available!”. This will cost you more. Caution: You might find yourself upgrading your internet at this point for reasons no one can seem to explain to you.
  4. Tracking. It’s hot off the presses! Or is it? Where is it? Check multiple locations, hope you find it. You find it! Email the property, “Your print ad is live!” They can’t find it. Check back with the property. Did they get leads? Leases? They are not sure. Check the stats. Where is your username? You got a couple leads. It’s not clear if there were leases. Let’s assume there were 2 leases. Cost per lease = around $1,000.

Aug 06

Caregiver of the Year

During my years in student affairs I always joked with Emily Boling that we could write a book titled “Well What Happened Was…” The book would be the numerous accounts of students who had made a series of bad decisions. Occasionally it was a tale that had the best of intentions but ended up being the worst scenario. This happens to the best of us sometimes. And it’s exactly what happened…

Yesterday, after five days of Grandpa being overly hyper and agitated, I waived a white flag. And by ‘white flag’ I mean Grandma called his doctor who called in a prescription for xanax. The goal: reduce his hyperactivity, reduce his agitation and re-gain our sanity. Spoiler alert! None of these things occurred.

Grandpa endured TWO WARS and RECEIVED TWO PURPLE HEARTS. During one heroic act he jumped on a tank (with a gunshot wound to his arm) and fought off the enemy. I don’t think he even knew how to drive the tank. In the process he hit a landmine but managed to keep fighting. He’s kind of a bad ass. Yesterday Grandpa met his enemy = .5 xanax. It was like he had vertigo or like I was watching that video of the drunk guy in the mini mart. But the challenge was that since he has full Alzheimer’s, he kept forgetting that he could not walk. So basically we had to sit with him for five hours and keep reminding him “NO! Don’t get up!”.

Lesson: Don’t slip Grandpa “special memory pills”.

Aug 04

“Getting fired is nature’s way of telling you that you had the wrong job in the first place.” — Hal Lancaster

tumblrbot asked: WHAT IS YOUR FAVORITE INANIMATE OBJECT?

LOVE. And a goose down comforter.